Andrews Sykes signs up with erento

Andrews Sykes is the latest UK rental company to sign up to the online rental website erento. The temperature control and pump rental specialist joins HSS Hire and Hire Station, which signed up with erento last year.

"erento is probably one of most significant developments we've seen in the hire industry in recent times," said Steve Reeve, sales director at Andrews Sykes. "For us, erento provides a simple and highly cost effective way of acquiring new customers and growing our business. We also believe it will give us excellent exposure to a number of different sectors where erento already has excellent traction."

Initially at least the erento link up covers Andrews Sykes' UK business only.

Clinton Patterson, erento's director of international operations, said, "At a time when hire companies need to balance the need to acquire new business with a reduced marketing budget, erento provides a very low risk, highly effective and proven way to generate business."

Erento said that up to 50000 potential customers search its sites daily and that it forwards enquires worth more than €34 million to equipment rental companies annually. The company was founded in 2003 in Germany and now operates in Switzerland, Austria and the UK.