European Rental Week is approaching

The second European Rental Week (ERW) will take place, 14 to 20 October, with the theme Working in Rental for a Sustainable Future and incorporating the three pillars of: people, rental solutions, and sustainability.

European Rental Week logo. (Image: ERA)

European Rental Week has been developed in collaboration with the National Association and ‎Promotion Committees of the ERA.

Activities in different countries will be coordinated and ‎promoted by the national associations within the European Rental Week framework. ‎

Why hold ERW?

• Highlight the importance of rental companies,
• Improve the attractiveness of the industry,
• Raise awareness of the rental concept and
• Promote rental as a sustainable, cost-effective, and resource-efficient solution.

ERA plans for ERW
Firstly, ERA’s role during European Rental Week will focus on supporting the promotional activities initiated by our members, by sharing these activities with our stakeholders, and enhancing the visibility of ERW.

To kick off our program, the ERA will be hosting a webinar on the first day of ERW. The webinar will provide an opportunity for in-depth discussions on the association’s core pillars and allow it to hear directly from members about the latest developments in the rental industry. For more details, please stay tuned to the ERW website.

How to Contribute to ERW
Host ERW theme activities
Consider organizing or supporting events during European Rental Week. These gatherings can provide valuable opportunities for professionals to connect, share insights, and collaborate on common goals.

Enhance visibility through digital channels
Use your digital platforms to raise awareness of European Rental Week. Share engaging content to inform and inspire your audience.

Educate your community
Communicate the importance of European Rental Week to your stakeholders.
Raise awareness within your community by highlighting the equipment rental industry. 

Champion Innovation
Use European Rental Week as a platform to showcase or develop innovative projects. Share your experiences and insights on how technology, sustainability, and efficiency are driving our industry forward.

Engage with the ERA
Work with us to promote European Rental Week, this can help extend the reach and impact of the event to a wider audience.

Use our dedicated hasthags for this year 
#RentalWeek2024, #Reasons2Rent, #WorkInRental, #RentalSolutions, #Rental4Sustainability.

Be our brand ambassador
Tell us what ERW means to you, and why it is important.

“ERA is committed to playing a pivotal role in making European Rental Week a success by actively supporting our members’ initiatives and fostering greater visibility and engagement across the industry. We encourage all stakeholders to join us in these efforts and contribute to the growth and recognition of the rental sector during this important week,” said the association.