Global Rental Alliance creates ‘benefits of rental’ tool

Photo: GRA

The Global Rental Alliance has launched a new tool to promote the equipment rental business to customers.

The ‘Reasons to Rent, Reasons to Hire’ poster - which can be found here -  is based on existing documents from HRIA (Hire and Rental Industry Association of Australia) and the European Rental Association (ERA).

It describes the benefits of rental in terms of finance, equipment, service, safety and security, and sustainability. It can be used free of charge by equipment rental companies or rental associations.

The Global Rental Alliance is a confederation of rental associations around the world, comprising organisations from Canada, UK, Japan, Europe, Brazil, India, Australia and New Zealand.

For more on the GRA, see its website, https://globalrentalalliance.org/, or contact the ERA Secretariat at era@erarental.org.