How Keestrack is targeting Middle East market growth
27 September 2023
Manufacturer Keestrack has named a new equipment dealer in Saudia Arabia, as part of a strategy to grow its market share in the Middle East.
GTE’s management team (Left to right): Abdulaziz Al Bassam, Chief Executive Officer, Dr Mohamed Shams Elramly, General Manager, and Sufyan Al-Ashgar, Executive Manager. (PHOTO: Keestrack/GTE)
Manufacturer Keestrack has named a new equipment dealer in Saudia Arabia, as part of a strategy to grow its market share in the Middle East.
Keestrack, which is seeking to target opportunities present in the construction and demolition waste recycling, quarrying and mining sectors, recently appointed General Trading & Equipment (GTE) as its new partner for the region.
Established in 1976, GTE is headquartered in Damman and serves customers from across the construction, agriculture, infrastructure, mining, utilities and oil & gas sectors.
Keestrack CEO, Frederik Hoogendoorn, said: “GTE is a very professional and experienced company in the construction business with excellent staff and they have the same customer focus as Keestrack has: solution oriented.”
GTE comprises three divisions (Construction Equipment, Cleaning & Industrial Equipment and Construction Systems) and operates nine branches each with their own sales and aftersales support teams and five service centres.
Dr Mohamed Shams Elramly, General Manager at GTE, said: “The mission of GTE is to have strong relationships with its customers by providing best-in-class solutions, products and service and support.
“This is why GTE is happy to add Keestrack state-of-the-art crushing and screening equipment to our product portfolio.”
According to Giovanni Bartoli, Area Sales Manager at Keestrack, his company’s “ability to deliver fully electric powered mobile crushing and screening equipment” was one of the key reasons GTE wanted to establish the partnership.
Giovanni said: “The introduction of the mobile concept of crushing and screening will be a great opportunity for GTE in Saudia Arabia, as stationary applications are the standard.
“With GTE’s expertise within the market, Keestrack is confident GTE can easily explain the advantages of the high-capacity mobile crushers and screens to their clients.”
