IPAF appoints North America VP
02 August 2024
IPAF has appointed Randy Marzicola as Vice President of North America.
With an extensive background in business development, strategic partnerships and market expansion, Marzicola brings a wealth of experience to IPAF and will play a key role in enhancing IPAF’s services and member recruitment across North America.
Randy Marzicola, VP - North America, IPAF. (Photo: IPAF)
His most recent position was Director of Business Development at JLG’s Industrial Solution Group, focused on strategic growth initiatives.
At JLG he played a key role in identifying market expansion opportunities, including an alliance with Hinowa, which led to its acquisition in 2023. According to IPAF, his innovative approach and commitment to profitability improvement have consistently delivered outstanding results, such as driving end-user adoption of the North American Power Towers portfolio into a high growth business.
Prior to his tenure at JLG Industries, Marzicola held significant positions at Timex Group USA, The Stanley Works, and Black & Decker. At The Stanley Works, he expanded the builders’ hardware programme to 600 Home Depot stores across North America, doubling market share and sales. His leadership and Six Sigma expertise at Black & Decker resulted in substantial cost savings and process improvements.
Role and Responsibilities at IPAF
Marzicola’s primary focus will be on recruiting new members to the IPAF, while the federation’s North America Regional Manager Tony Groat will continue to focus on standards, current members and training operations, and the IPAF North American council. Both Randy and Tony will report directly to Peter Douglas.
To support IPAF’s objectives of promoting the safe and effective use of MEWPs and mast climbers, Marzicola will also organize and participate in trade exhibitions on behalf of IPAF, supervise marketing activities and speak at various conferences and seminars throughout the region.
Peter Douglas, CEO and Managing Director of IPAF, said, “We are thrilled to welcome Randy Marzicola to IPAF. His extensive experience in business development and strategic partnerships make him an ideal fit to play a key role in our North American operations. We look forward to the positive impact he will undoubtedly bring to our organisation and members, and we are now even more optimistic about the future in this region.”
Tony Groat, IPAF NA regional manager added, “I look forward to working with Randy to expand IPAF’s value to members and increasing our efforts to promote the safe and effective use of MEWP and MCWP products.”
