IRC conference: will earthmoving rentals take off in China?

The managing director of Hitachi’s Chinese subsidiary will use his speech at the International Rental Conference (IRC) to discuss trends in the rental of earthmoving equipment in China.

Tei Gyomei, who previously ran Caterpillar’s rental business in Japan, will describe Hitachi’s multi-channel rental strategy, which includes investment in its own wholesale rental fleet as well as direct sales to rental partners.

The conference is on 22 October in Shanghai, the day before the APEX Asia aerial platform exhibition. (For details visit www.khl-irc.com and www.apexasiashow.com.)

Tei believes that rental of earthmoving equipment will take off in China, but probably in larger machines and with the nation’s large, state-owned contractors taking the lead.

Other speeches in Shanghai will cover digital technologies for rental companies, new research into the aerial platform rental sector in China, and the potential for the rental of telehandlers in China.

The full line-up, in alphabetical order, is as follows:

MORNING KEYNOTE: Creating a winning culture in a rental business
Angus Kennard, CEO, Kennards Hire

AFTERNOON KEYNOTE: Learning from South Korea’s access rental market
Yoonkee Eom, CEO, Korea Rental Corp

A perspective on the North American construction equipment rental market
Brad Boehler, President, Skyjack

Telehandlers: product evolution, applications and opportunity
Laurent Bonnaure, Executive Vice President, Global Sales & Marketing, Manitou Group

Equipment financing in a growth market: choices for rental companies
William Gu, General Manager APAC, JLG Industries

Managing big rental projects: case studies from HK & Macau
Thomas Lau, CEO, AP Rentals

A review of the global rental market
Murray Pollok, Managing Editor, International Rental News

Case study: transforming a rental business with digital technology
Stefan Ponea, Founder & CEO, Industrial Access (TVH Group)

Earthmoving rental in China: strategies and opportunities
Tei Gyomei, Managing Director, Hitachi Construction Machinery (Shanghai)

New market research on China’s powered access market
SHI Yang, Director of Research, Off-Highway Research