Iron Planet sets up in Europe

Construction equipment online auction company Iron Planet has set up a European headquarters in Ireland.

Iron Planet has a 35-strong team speaking nine languages in Dublin. "Dublin provides access to a talented, multilingual workforce that will be critical for staffing our operations and continuing to provide the same excellent service to our expanding customer base in Europe, the Middle East and Africa," said Jeff Jeter, IronPlanet senior vice president of international and new business.

Establishing the European headquarters coincides with the launch of the company's European online auction marketplace and its first European auction on 28 January 2009.

IronPlanet conducts online auctions in the US, Canada and Australia. A worldwide audience of more than 14,000 participates in the US auctions, according to Iron Planet.