Unique EMEA-wide rental and sales venture launched
20 June 2024
A new access rental venture has been launched with the goal of providing long term rental deals to existing rental companies in Europe, and used equipment sales across the EMEA (Europe, Middle East and Africa) region.
The newly-formed company EMEA Access will focus on rental of very large MEWPs specifically and the sale of high quality used and refurbished lifts across the working height range.
EMEA Access co-founders: Gerard Jennings, CEO (left); and Edwin van der Laar, Managing Director on Cologne, Germany, where the venture is based.
The company has been co-founded by Gerard Jennings, CEO of the UK’s Hire Safe Solutions, and Edwin van der Laar, former XCMG Sales Director. Previous to that van der Laar was a development managar at Zoomlion, following an eight stint at Power Towers.
“EMEA Access understands the unique needs of rental companies and the challenges they face in maintaining an extensive and diverse fleet of aerial platforms,” said the company.
By offering long-term rental agreements, the plan is to enable them to expand their inventory without the substantial upfront investment typically required for large working height access equipment.
Expanding on the arrangement, van der Laar points out that long term rental will be available to companies across continental Europe, while the sales of used MEWPs and telehandlers are EMEA-wide.
“We are thrilled to introduce EMEA Access to the market,” said van der Laar. “Our goal is to build long-term relationships with rental companies throughout the EMEA region, offering the real X-factor.
“By that we mean that we offer a wide range of ‘Xcess equipment’, including ‘Xtraordinary machines’ which not every rental company has in its fleet. Among those we offer ‘Xtra Large self-propelled booms’, ‘XL rough terrain scissors’, and ‘XL telehandlers’, including the biggest access equipment currently available in the EMEA region.”
Van der Laar adds, “Another unique feature of our business model, is that we only rent to our rental partners, and not to end-users, so we keep our lines clean and avoid conflicts of interest. In our aim to support rental companies to grow their business without the financial burden of purchasing new equipment, our long-term rental solutions are designed to support their needs and enable their success.”
The equipment will be supplied from the growing Hire Safe Solutions fleet, including the recently acquired 70m working height XCMG XGS70K boom lift and a significant number of the new 37m working height Dingli 3730HRT scissor lift - the world’s largest scissor, co-developed by Dingli and Hire Safe Solutions. They are due to arrive in Europe between the third quarter 2024 and 2025.
Transport of the equipment will be provided using Hire Safe Solutions 15 low loaders, along with external logistics partners.
Used equipment sales
In addition to long-term rentals, EMEA Access is offering a wide selection of used aerial platforms for sale. Each piece of equipment undergoes a rigorous inspection and refurbishment process to ensure it meets the highest standards of safety and performance, said the company. The idea is to provide customers access to affordable, reliable equipment that can be immediately integrated into their operations.
“Besides our long-term rental solutions, our used and refurbished equipment sales program is an excellent opportunity for companies to acquire top-notch aerial working platforms at a fraction of the cost of new machines,” added Jennings. “We take pride in the quality and reliability of our used and refurbished equipment, giving our customers the confidence, to tackle any project at any time.”
The company said it has a team of experienced professionals dedicated to providing personalised support and guidance to each client from initial consultation to ongoing maintenance.
Recognising the diverse range of nations across the EMEA, the company added, “It is essential to adapt to each unique region, understanding and respecting the individual cultures and needs.
“The founders have accumulated over 30 years of experience in the access industry and form a solid foundation when combining business ethics and values. With our aim to conquer the EMEA region, the stakes are put high, and we welcome anyone that wants to add value to this great adventure.”
